.svg)
How Much Does a White Label Casino Cost? (2026 Breakdown)
By
SoftVault Team
August 21, 2026
•
8 min read
✦ TL;DR AI-assisted. Reviewed by SoftVault Editors.
- A white label casino starts from a €15,000 setup fee plus a 7% GGR revenue share, with a €2,000 monthly minimum — and no separate gaming licence, because you operate under the provider's.
- The costs people forget are the third-party ones: game-provider fees (10–15% of GGR), payment processing (~8% deposits / ~4% withdrawals), and your marketing budget — usually the biggest number of all.
White label is the fastest way to launch an online casino: you go live under an established provider's licence, with payments and compliance already handled, and focus purely on players and brand. But the setup fee you see advertised is only one line in the budget — the real cost is shaped by your revenue share, the games you carry, your payment mix, and the add-ons you choose.
This guide breaks down what a white label casino actually costs in 2026 — the one-time fee, the ongoing revenue share, and the third-party costs operators most often forget — so you can budget with your eyes open.
What is a white label casino?
A white label casino is a ready-made platform you launch under your own brand, but on the provider's licence and legal framework. The provider runs hosting, maintenance, compliance, and payment infrastructure; you run the brand, the marketing, and the players. It is the lowest-friction route to market — no company incorporation, no licence application, no separate PSP and game-provider contracts to negotiate. In exchange, you pay a slightly higher revenue share than a turnkey build. See our white label casino solution for the full feature set.
The real cost of a white label casino
White label costs fall into three buckets: the one-time setup, the ongoing platform share, and third-party fees paid to game providers and payment processors. Here is how they stack up for a first launch with SoftVault.
| Cost line | Typical figure | Billing model |
|---|---|---|
| Platform setup fee | €15,000 | One-time |
| Platform revenue share | 7% of GGR | Ongoing |
| Monthly minimum | €2,000 | Ongoing |
| Game provider fees | 10–15% of GGR | Paid to providers |
| Payment processing (PSP) | ~8% deposits / ~4% withdrawals | Per transaction |
| Gaming licence | €0 | Included — provider's licence |
White label vs. turnkey: how the model changes the cost
The setup fee is the same €15,000 either way. What changes is the licence, the compliance overhead, and the ongoing share. A turnkey casino gives you a lower 5% GGR share and full control, but you hold your own licence and run your own compliance — adding cost and time up front. White label trades a couple of GGR points for launching with none of that overhead.
For a first-time operator who wants to be live quickly and spend on players rather than paperwork, white label is almost always the right first step. Operators who already have a licence, or who need full ownership of the legal structure, are better served by turnkey.
The costs operators forget
The platform fee is rarely the number that surprises people. These are:
- Game-provider fees — 10–15% of GGR (around 11% on average), paid to the studios whose games you run. Separate from the platform share.
- Payment processing — roughly 8% on deposits and 4% on withdrawals, charged by the PSP. See payment solutions for how routing across 300+ providers keeps this efficient.
- The GGR top-up balance — a games credit pool that funds player winnings; you top it up as it is consumed.
- Marketing — usually the biggest line of all, and entirely yours. A white label launch is cheap; acquiring players is not.
How to keep white label costs under control
The fastest way to blow a launch budget is to buy platform, games, payments, and add-on services as separate projects. Bundling them into one build removes duplicated integration work and keeps the monthly bill predictable. Start lean — launch with a focused game portfolio and the core payment methods for your market, then add retention managers, VIP support, and extra providers once revenue justifies them. SoftVault packages the platform, 300+ payment methods, game aggregation, and licensing into a single white label build that goes live in 14 days, so your capital goes into players, not infrastructure. For the full picture across every model, see our guide on how much it costs to start an online casino in 2026.
Frequently Asked Questions
How much does a white label casino cost to launch?
From a €15,000 one-time setup fee plus a 7% GGR revenue share and a €2,000 monthly minimum. On top of the platform you budget for game-provider fees (10–15% of GGR), payment processing (~8% deposits / ~4% withdrawals), and marketing.
Do I need my own gaming licence for a white label casino?
No. You operate under the provider's licensing framework, which is the main reason white label is faster and cheaper to launch than a turnkey build where you hold your own licence.
What is the difference in cost between white label and turnkey?
Both start from a €15,000 setup fee. White label carries a 7% GGR share with no licensing cost; turnkey carries a lower 5% GGR share but you pay for your own licence (from €19,200) and run your own compliance.
What is the monthly minimum?
€2,000 per month. If your revenue share for the month is below that, the minimum applies.
How fast can a white label casino go live?
A standard white label casino launches in 14 days. Heavier customisation, a sportsbook, or poker can extend that by a few weeks.
