Integration

Affilka

Run and track your own affiliate program.

Affilka by SOFTSWISS is an affiliate management platform that lets operators run and track their own affiliate programs. It covers commissions, deals, reporting and payouts, with flexible plans and multi-brand support. For a casino, affiliates are a major acquisition channel, and Affilka gives operators the tooling to manage those partnerships in-house, measure their performance accurately and pay partners correctly, rather than relying on manual tracking or fragmented spreadsheets.

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About

What Affilka does

Affilka by SOFTSWISS is an affiliate management platform built for casino operators. Launched in 2018 and part of SOFTSWISS in Malta, it gives operators a dedicated system to run their affiliate programs end to end.

The platform handles the core mechanics of affiliate marketing: setting up commission structures, agreeing and managing individual deals with partners, tracking activity through reporting, and processing payouts to affiliates. This lets operators control how partners are rewarded and see how each is performing.

Affilka offers flexible plans, so the program can be configured to suit different operator sizes and commercial arrangements. It also supports multi-brand operation, allowing operators running more than one casino brand to manage affiliate activity across them within the same platform.

Sitting in the affiliate category, Affilka effectively becomes the operator's own affiliate program engine, centralising commission logic, deal management, reporting and payment so that acquisition partnerships can be run in a structured, measurable way.

Why operators choose it

Why operators use Affilka

Affiliates drive a significant share of new player acquisition in iGaming, and managing them well directly affects growth and marketing efficiency. Affilka gives operators:

  • Program ownership: run your own affiliate program in-house rather than depending entirely on external networks.
  • Accurate tracking: reporting on affiliate-driven activity helps operators understand which partners deliver value.
  • Flexible commissions: configure commission structures and individual deals to match different partner arrangements.
  • Reliable payouts: manage affiliate payments through the platform, supporting trust and long-term partner relationships.
  • Multi-brand scale: operators with several brands can manage affiliate activity across them in one place.

The result is a more controlled, measurable acquisition channel: operators can reward the partners that perform, keep marketing spend accountable and scale affiliate relationships as the business grows, all with clearer visibility into cost and return.

Integration with SoftVault

Connecting Affilka through SoftVault

Affilka is available as a pre-built integration on the SoftVault platform, so operators can add affiliate program management without a separate heavy build. The connection is enabled and configured with the SoftVault team, who help align player and activity data with Affilka so affiliate tracking and reporting work against your casino.

Because SoftVault maintains the integration, the technical link between your casino and Affilka is handled at the platform level rather than reimplemented per operator, letting you focus on program design and partner relationships rather than connectivity.

Available features, plans and commercial terms can depend on your setup and arrangements with Affilka and SOFTSWISS. We recommend confirming scope, multi-brand needs and the specifics for your deployment with the SoftVault team before launch.

Frequently Asked Questions

What does Affilka do?

Affilka by SOFTSWISS is an affiliate management platform that lets operators run and track their own affiliate programs, covering commissions, deals, reporting and payouts, with flexible plans and multi-brand support.

Is Affilka included or an add-on?

Affilka is available as a pre-built integration on the SoftVault platform and is enabled with the SoftVault team. Commercial scope depends on your setup, so confirm arrangements and any applicable terms directly with SoftVault.

Does it support multiple brands?

Yes. Affilka provides multi-brand support, so operators running more than one casino brand can manage affiliate activity across them. The exact configuration for your business can be scoped during setup with SoftVault.

How long does it take to enable?

Because Affilka is pre-integrated with SoftVault, there is no separate heavy build required. Timelines depend on your program configuration and commercial onboarding with Affilka, which the SoftVault team will scope with you.

Key facts
Founded
2018
Headquarters
Malta (SOFTSWISS)
Category
Affiliate
Best for
Affiliate program management for casino operators

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Connect it through a single SoftVault integration — no heavy build required.
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