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Betby is a sports betting software provider offering a turnkey, fully customizable sportsbook. It combines in-house trading and risk management with player-facing features such as a bet builder and the Betby.Games esports-style product. For an operator, adding Betby is a way to launch or expand a sportsbook alongside casino content without building trading capability from scratch, giving players a broad betting experience while the supplier handles odds and risk behind the scenes.
Betby is a sportsbook software provider that delivers a turnkey, fully customizable betting product. Founded in 2018 and based in Sliema, Malta, it supplies operators with a complete sportsbook rather than a component they must assemble themselves.
A defining feature is that trading and risk management are handled in-house by Betby. This means the odds compilation and the management of betting risk are provided as part of the product, so operators do not need their own trading team to run a sportsbook.
On the player side, Betby includes a bet builder, letting players combine selections into custom bets, along with Betby.Games, an esports-style betting product that broadens the range of things players can bet on.
Because the sportsbook is fully customizable, operators can adapt the look, feel and configuration to fit their brand. As a turnkey solution it covers the front-end experience and the underlying trading and risk functions together, positioned squarely in the sportsbook category.
Adding a sportsbook lets a casino operator capture betting revenue and appeal to players who want both casino and sports in one place. Betby makes that practical:
Together these let operators diversify revenue beyond casino, increase engagement and cross-sell between products, while leaving the specialised work of trading and risk to the supplier.
Betby is available as a pre-built integration on the SoftVault platform, so operators can add a turnkey sportsbook without a separate heavy build. The connection is enabled and configured with the SoftVault team, who help align the sportsbook with your player accounts, wallet and brand presentation.
Because SoftVault maintains the integration, the technical link between your casino platform and Betby's sportsbook is handled at the platform level rather than reimplemented per operator, letting you focus on configuration and go-to-market rather than connectivity.
Available markets, features and commercial terms can depend on your licence, target regions and setup with Betby. We recommend confirming scope, product availability and the specifics for your deployment with the SoftVault team before launch.
Betby is a sports betting software provider offering a turnkey, fully customizable sportsbook. It includes in-house trading and risk management, a bet builder for custom bets, and the Betby.Games esports-style betting product.
Betby is available as a pre-built integration on the SoftVault platform and is enabled with the SoftVault team. Commercial scope depends on your setup, so confirm arrangements and any applicable terms directly with SoftVault.
Betby provides a customizable sportsbook with in-house odds and risk management. The specific betting markets and regions available to you can depend on your licence and configuration, so confirm coverage during setup with SoftVault.
Because Betby is pre-integrated with SoftVault, there is no separate heavy build required. Timelines depend on your configuration, branding and commercial onboarding with Betby, which the SoftVault team will scope with you.
