.svg)
Boldplay is a content studio that has grown quickly since launching around 2020 into a broad, multi-vertical supplier: slots, bingo, table games and virtual scratch cards, all built on its own proprietary platform. That in-house technology is central to Boldplay's pitch - it removes dependence on third-party engines and lets the team ship new games at pace without leaning on a parent studio's release schedule.
For a SoftVault operator, Boldplay is a way to add a diverse, own-built catalogue that already carries the heavyweight licences serious markets demand. Rather than being a pure slots house, it spans several product types, and its proprietary jackpot and feature suites - Superpays, Supersweep and Superpot - give operators cross-game promotional hooks out of the box.
Boldplay is led by CEO Valli Fragoso and operates from Malta under the Univam corporate umbrella; in October 2024 it was acquired by Openbox Holdings. Despite a relatively small team, it has pursued an aggressive release cadence and a licensing strategy focused on regulated jurisdictions.
The line-up passed 100 unique games by early 2024 and spans slots, bingo, table games, virtual scratch cards, mini games and jackpot titles. Standout slots include the MMA-themed Brute Force and the heist-themed Speed Heist, both showcasing Boldplay's own mechanics rather than reskinned classics.
Because Boldplay built its own platform, it ships branded mechanics across the catalogue - Boldplay Spins, Storm, Select and Surprise - and layers in progressive jackpot systems (Superpays, Supersweep and Superpot) that can drive cross-title engagement and promotional campaigns.
Boldplay holds a strong stack of licences and recognitions: a Gibraltar Remote Gambling Licence, a UK Gambling Commission licence, a Malta Gaming Authority B2B recognition notice, a Michigan Gaming Control Board licence and a Romanian ONJN Class 2 licence, plus approvals for markets such as Argentina and Peru. Its games are certified by test houses including Gaming Associates and GLI.
Boldplay is a strong fit for regulated operators who want breadth and speed from a single studio:
Boldplay's full catalogue is available through SoftVault's single aggregation layer. There is no need to negotiate a separate contract or run a standalone technical integration with Boldplay - it is delivered as part of the content SoftVault already aggregates upstream.
Once your platform is live, Boldplay's slots, bingo and instant-win titles appear in the SoftVault back office ready to switch on, and new Boldplay releases are added automatically as the studio ships them. Revenue share is billed through your normal SoftVault GGR statement, with no separate invoicing from the provider.
Enabling Boldplay on an existing SoftVault platform takes days; for new operators it is included in the standard 14-day launch. Boldplay's promotional tooling - including its Superpays, Supersweep and Superpot jackpots and any free-round or tournament mechanics - is exposed through the standard SoftVault admin.
No. Boldplay builds slots, bingo, table games and virtual scratch cards, along with mini games and jackpot titles, all on its own proprietary platform.
Brute Force (MMA-themed) and Speed Heist (a heist-themed slot) are among its most recognised releases, and its Superpot and Superpays jackpot games draw players across the catalogue.
Yes. Boldplay holds UKGC, MGA, Gibraltar, Michigan and Romanian licences among others, and its games are certified by test houses such as Gaming Associates and GLI.
On an existing SoftVault platform it takes days to enable. For new operators, Boldplay is switched on as part of the standard 14-day launch.
Yes, via SoftVault, subject to each market's regulatory rules. Note that Boldplay's own licensing focus is on regulated jurisdictions.
Yes. Its proprietary Superpays, Supersweep and Superpot jackpot systems provide cross-game engagement, and these tools are surfaced through the standard SoftVault admin.
