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ICONIC21 is a multi-vertical iGaming content provider that combines live casino, its premium 'Gravity' game-show line, slots and virtual RNG games in a single portfolio. Formed from the rebrand of BETER Live, it markets itself on velocity — frequent releases, varied themes and adaptable mechanics tuned to shifting player behaviour.
For a SoftVault operator, ICONIC21 offers breadth from one supplier: interactive live blackjack and show formats, branded dedicated studios, and a steady stream of slots and virtual titles, all reachable through a single integration.
ICONIC21 emerged from the rebranding of BETER Live, carrying over that operation's live casino expertise while expanding into slots, virtuals and promotional tooling. It positions itself as a fast-growing content house built around consistent output and highly customised, market-adaptable products.
Its live and interactive line centres on the Gravity series — including Gravity Blackjack — plus AI-assisted formats like iDealer Blackjack and high-volume tables such as Blackjack 360. These blend live and RNG mechanics to keep round frequency and engagement high.
ICONIC21 ships slots on a regular cadence, with titles such as Iconic Fruits: Hold and Win, Wild Tornado Ranch, Wild Gold Mine 2 and the Buffalo Wild Collection, alongside virtual and instant games like HiLo.
The provider offers dedicated, brandable studios and a suite of promotional mechanics — Bet & Get, tournaments, Golden Chips and cashback — designed to help operators drive retention around its content.
ICONIC21 is a good fit for operators who want multiple verticals from one supplier:
ICONIC21's full catalogue is available through SoftVault's single aggregation layer, so operators need no separate contract or technical integration with the studio. It is delivered alongside every other provider SoftVault carries through its NuxGame-powered upstream.
Once the operator's platform is live, ICONIC21's live tables, game shows, slots and virtuals appear in the back office ready to switch on, and new releases are added automatically as the studio ships them. Revenue-share billing runs through the operator's normal SoftVault GGR statement, with no separate invoicing.
Enabling ICONIC21 on an existing SoftVault platform takes days; for new operators it is part of the standard 14-day launch. ICONIC21's promotional tools — tournaments, Bet & Get, Golden Chips and cashback — are exposed through the standard SoftVault admin.
No. ICONIC21 is multi-vertical: live casino and Gravity game shows, plus slots, virtual games and promotional tools. Live and interactive blackjack are among its strongest products.
Gravity Blackjack and Blackjack 360 lead its live and virtual line, while Iconic Fruits: Hold and Win and the Buffalo Wild Collection are standout slot releases.
ICONIC21 supplies content to regulated and emerging markets and uses tested RNG and live mechanics; confirm the specific certifications required for your target jurisdictions.
Days on an existing SoftVault platform. For new operators it is included in the standard 14-day launch.
Yes, via SoftVault, subject to each market's rules — enabled like any other provider in the aggregation layer.
ICONIC21 is the rebrand of BETER Live, carrying forward its live casino catalogue and expertise while broadening into slots, virtuals and promo tooling under the new brand.
