Ezugi is one of live casino's genuine pioneers — a studio that helped define localised live dealer content and remains a go-to name for operators serving India, Latin America and other emerging markets. Its catalogue pairs the classic live core of roulette, blackjack and baccarat with region-specific hits such as Andar Bahar, Teen Patti and Bet on Numbers, all delivered from studios across several continents.
Through SoftVault, the full Ezugi catalogue is available via one aggregation integration. There is no separate contract to sign, the studio is included in the standard 14-day launch, revenue lands in a single consolidated GGR statement, and delivery is crypto-ready from the outset.
Ezugi holds a special place in the history of live casino. Founded in 2012, it was among the studios that proved localised live dealer content could open entirely new markets — not by translating a European product, but by building games, tables and dealer experiences around the specific gaming cultures of regions that mainstream suppliers had largely ignored. That instinct made Ezugi the studio most closely associated with the rise of live casino in India and across a swathe of emerging markets, and it remains a defining strength today.
Now part of the Evolution group, Ezugi retained its distinct brand identity and its emerging-market focus, operating as a specialist arm rather than being absorbed into a generic catalogue. Its line-up runs the full classic core — roulette, blackjack, baccarat — alongside the region-specific titles that made its name: Andar Bahar, Teen Patti, Bet on Numbers, 32 Cards and more. For an operator connecting through SoftVault, Ezugi is the fastest route to a credible presence in India, Latin America and comparable growth markets, delivered from a single integration.
When Ezugi launched in 2012, live casino was largely a European affair — roulette and blackjack streamed for Western audiences. Ezugi's founders saw an opportunity the incumbents were missing: enormous, engaged player populations in markets like India whose gaming traditions were built around entirely different games. Rather than push European formats onto those players, Ezugi brought their own games to the live table. Andar Bahar and Teen Patti — card games deeply woven into Indian social life — were reimagined as professionally streamed live dealer products, dealt by Hindi-speaking presenters who understood the games from the inside.
This was a genuinely pioneering move, and it paid off. Ezugi became synonymous with live casino in India, and the localisation playbook it wrote — native games, native-speaking dealers, culturally attuned presentation — became a template the wider industry would later imitate. The studio extended the same thinking to Latin America and other regions, always leading with local relevance rather than a one-size-fits-all catalogue.
That heritage is why Ezugi still carries such weight with operators targeting emerging markets. It is not a European studio that added a Hindi table as an afterthought; it is a studio whose entire identity was built around serving these audiences, and that authenticity is difficult for latecomers to replicate.
Ezugi's catalogue balances universal live formats with the localised titles that distinguish it. On the classic side, it runs live roulette — including its well-known Ultimate Roulette, which layers rich side bets and multipliers onto the European wheel — alongside live blackjack in multiple seat configurations and live baccarat for Asian-facing play. These cover the expectations of any live casino audience worldwide.
The region-specific content is where Ezugi truly stands apart. Andar Bahar, one of the simplest and most beloved card games in India, is a flagship, offered in both standard and OTT (over-the-table) formats streamed from real casino settings. Teen Patti — often described as Indian poker — brings another culturally central game to the live table. Bet on Numbers, 32 Cards, Casino Hold'em and Dragon Tiger round out a roster engineered to feel familiar to players across South Asia and beyond.
The over-the-table (OTT) formats deserve particular mention. By streaming games from real land-based casino floors, Ezugi blends the authenticity of a physical venue with online accessibility, an approach that resonates strongly with players who value the feel of a genuine casino. This mix of dedicated-studio and land-based content gives operators a rich range of environments from one supplier.
Ezugi's competitive edge is inseparable from its localisation. Live casino is a human product, and cultural fit — a dealer who speaks the player's language, understands the game's local etiquette and sets the right pace — is what turns a table from a novelty into a habit. Ezugi staffs its emerging-market tables with dealers drawn from and attuned to those markets, most visibly its strong roster of Hindi-speaking presenters for the Indian audience.
This depth of cultural fit is not easily bought. It requires studios located in or oriented toward the target regions, dealers recruited and trained for those specific games, and a presentation style shaped by genuine familiarity with local play. Ezugi's decade-plus of operating in this mode has built exactly that institutional knowledge, and it is a large part of why the studio remains the reference point for live casino in its core markets.
For an operator using SoftVault to enter or grow in India, Latin America or similar regions, this localisation is arguably Ezugi's single most valuable asset. It lets an operator offer players a live experience that feels made for them rather than adapted to them — and because it comes through the aggregation, that cultural depth arrives without the operator having to build any of it themselves.
Ezugi operates a network of studio facilities spread across multiple countries — commonly cited across locations including Latvia, Romania, Bulgaria and Colombia — supplemented by over-the-table content streamed from real casino floors. This distributed footprint lets the studio serve different regions and time zones with appropriate language and game coverage, and it provides the redundancy that a serious live operation requires.
Technically, Ezugi delivers its content across platforms via HTML5, so tables run on desktop, mobile and tablet from a single build. The studio has historically supported a multi-platform solution to reach players regardless of device, and it provides operators with back-office table management, customisable game interfaces and interactive features such as social viewing and mini-games layered onto the tables. These operator-facing tools reflect a studio that thinks about the full deployment, not just the stream.
Independent verification underpins the technical credibility: Ezugi's games have been tested and certified by recognised laboratories including iTech Labs and BMM, among others, giving operators and regulators assurance around fairness and integrity. When delivered through SoftVault, the aggregation layer manages the operator-side integration, so the studio's multi-platform delivery and its studio network are inherited cleanly — the reach and the technology, without the operational lift.
Ezugi is licensed by the Malta Gaming Authority and Curacao eGaming, and its status as part of the Evolution group gives it the backing of the world's largest live casino organisation while it continues to operate under its own brand and product direction. That combination is powerful for operators: Ezugi pairs the agility and specialisation of a focused emerging-markets studio with the stability, scale and compliance rigour of a tier-one parent.
Its market coverage centres on India and South Asia, Latin America, and a broad spread of European and Asian jurisdictions. In each, Ezugi's localised content and regulated status make it a dependable choice for operators who need both cultural relevance and compliance assurance. The studio's games are featured across a large number of prominent operators worldwide, a reach that speaks to the durability of its emerging-market franchise.
For an operator, the licensing and backing translate into confidence: adding Ezugi through SoftVault brings a studio whose compliance and technical credentials are already firmly established, inherited as part of the aggregation rather than re-negotiated table by table.
To understand Ezugi's value, it helps to understand the scale of the opportunity it is built to serve. India represents one of the largest and most engaged potential player populations in the world, with gaming traditions — Andar Bahar, Teen Patti and their many regional variants — that are woven deeply into social and festival life. These are not niche games; they are games that huge numbers of people already know and love. Ezugi's insight was that bringing those familiar games to the live dealer table would resonate far more powerfully than trying to teach an unfamiliar European format.
That insight has proven durable. For operators targeting Indian and wider South Asian audiences, a live catalogue built around Andar Bahar and Teen Patti, dealt by Hindi-speaking presenters, is not a nice-to-have — it is the difference between a product players adopt and one they ignore. Ezugi's flagship status in this space means an operator can offer a live experience that feels genuinely made for the market rather than adapted to it, and the depth of that cultural fit is precisely what drives adoption and retention.
The commercial logic is compelling. As regulated and grey-market opportunities across South Asia continue to develop, operators who can offer authentic, localised live content are positioned to capture a disproportionate share of an enormous audience. Ezugi hands them that capability off the shelf. Through SoftVault, an operator can add this India-ready live vertical from the single aggregation integration, gaining a credible presence in one of the world's most significant emerging markets without building any of the localisation infrastructure themselves.
Ezugi has never been content to simply stream tables; it has consistently layered interactivity and innovation onto the core live experience. The studio offers operators interactive widgets — social viewing features that let players see and share activity, and mini-games that sit alongside the main tables to keep players engaged during natural lulls. These features reflect an understanding that the modern live player expects more than a passive stream; they want a lively, social, interactive environment.
The over-the-table (OTT) format is one of Ezugi's most distinctive innovations. By streaming games directly from real land-based casino floors — OTT Andar Bahar being a prime example — Ezugi merges the authenticity of a physical venue with the accessibility of online play. Players get the genuine atmosphere of a working casino while betting from their phone or computer, a combination that appeals strongly to those who value realism. This blend of dedicated-studio and land-based content gives operators a richer, more varied catalogue than a studio-only supplier can offer.
Customisation extends to the operator side as well. Ezugi provides configurable game interfaces and back-office table management, letting operators tailor how games are presented and how tables are run to suit their brand and audience. For an operator taking Ezugi through SoftVault, these interactive and customisation capabilities arrive with the content, adding depth and flexibility to the live vertical without any additional development effort on the operator's part.
In the broad live casino supplier market, Ezugi occupies a clear and defensible position: the emerging-markets specialist with pioneer pedigree and tier-one backing. It is not a European generalist, and it does not need to be. Its distinct value is the localisation depth that opens India, Latin America and comparable regions — audiences that mainstream European studios reach far less effectively. Backed by the Evolution group but operating with its own brand and focus, it combines specialist agility with the stability and compliance rigour of the industry's largest live organisation.
Within a multi-studio line-up, Ezugi's role is to be the gateway to emerging markets. An operator serving a global or growth-oriented audience will typically pair a European generalist for its home markets with a specialist like Ezugi for the regions where localisation is decisive. That combination covers far more of the world's players than either supplier alone, and Ezugi's flagship status in its core markets makes it the natural choice for that specialist role.
The aggregation model is what makes assembling such a portfolio practical. Rather than negotiating a separate deal to add an emerging-markets specialist alongside a mainstream core, an operator can bring Ezugi in through SoftVault from the same single integration and blend it with other providers. Ezugi's place in the landscape — the localised gateway to India and other high-growth regions — is exactly the kind of role the aggregation model is designed to make easy to fill, and few studios fill it as convincingly.
As a real-money live product serving markets where localisation is paramount, Ezugi carries integrity obligations that it meets through both its own testing and the backing of its parent group. Its games have been independently tested and certified by recognised laboratories including iTech Labs and BMM, among others, giving operators and regulators assurance that outcomes are fair and that the tables operate as they should. In localised games like Andar Bahar and Teen Patti, where players know the games intimately, this verified fairness is essential to the trust that drives adoption.
Ezugi's licensing under the Malta Gaming Authority and Curacao eGaming sets the compliance baseline, and its status within the Evolution group adds the assurance of the world's largest live casino organisation standing behind it. That combination is reassuring for operators: Ezugi pairs the cultural specialisation of a focused emerging-markets studio with the compliance rigour and operational stability of a tier-one parent. Responsible-play mechanics — transparent rules, clear bet and payout displays, appropriate limits — are embedded in the tables rather than added afterwards.
For an operator, the practical effect is that Ezugi's integrity and compliance credentials are already firmly established and do not need to be rebuilt when the studio is added. Through SoftVault, those credentials travel with the content as part of the aggregation, so the operator inherits Ezugi's regulated, tested and Evolution-backed status rather than establishing it independently. That inherited assurance is particularly valuable in emerging markets, where operators need confidence that their localised content meets recognised standards.
The commercial case for Ezugi is among the clearest in live casino because it is tied directly to market access. In its core regions — India above all — Ezugi is not one option among many but the reference studio, the one whose localised content players actively seek out. For an operator targeting those markets, that flagship status translates into a genuine competitive edge: offering Ezugi's Andar Bahar and Teen Patti tables, dealt by Hindi-speaking presenters, is the difference between a live vertical that resonates and one that falls flat.
The scale of the opportunity magnifies the payoff. Emerging markets like India and Latin America represent enormous, engaged player populations, and localisation is the decisive factor in reaching them. Ezugi's decade-plus of institutional knowledge in serving these audiences — the studios, the dealers, the culturally attuned games — is an asset that is extremely difficult and expensive to replicate. An operator who adds Ezugi inherits that asset off the shelf, gaining credible access to markets that would take years to build for independently.
Because live casino rewards engagement and retention, Ezugi's deep cultural fit is directly commercially relevant: players engage more, and return more, when the games feel made for them. That is precisely what Ezugi delivers in its core markets. Capturing the payoff through SoftVault carries none of the usual onboarding cost — no separate build, no standalone contract, no bespoke integration to fund. The full commercial upside of Ezugi's emerging-market franchise arrives through the single aggregation integration, included in the standard launch, so the return on adding one of live casino's most valuable localisation assets is not diminished by overhead.
Speed compounds that advantage in fast-developing markets. Regulatory and commercial conditions across South Asia and Latin America continue to shift, and operators who can establish a localised presence quickly are best placed to capture audiences as they come online. The ability to switch on Ezugi's India-ready content within a standard launch window, rather than waiting out a lengthy bespoke integration, means an operator can move at the pace these markets demand. Through SoftVault, Ezugi's emerging-market franchise becomes something an operator can deploy immediately and iterate on, rather than a capability that arrives too late to make the most of the opportunity. In markets moving as quickly as these, that timing advantage can matter as much as the quality of the content itself, and it is delivered here with no trade-off in either.
Onboarding Ezugi directly would follow the familiar path — commercial negotiation, technical integration, certification alignment, account management — for a studio whose value is precisely its hard-to-replicate localisation. SoftVault removes that overhead. The full Ezugi catalogue, from Ultimate Roulette to Andar Bahar to the OTT casino-floor formats, is available through one aggregation integration with no separate Ezugi contract, and it is included in the standard 14-day launch.
Ezugi activity flows into the same consolidated GGR statement as every other provider on SoftVault, so there is no standalone reconciliation to manage, and the crypto-ready payment layer applies to Ezugi tables automatically — valuable in emerging markets where digital-asset payments are often popular. For any operator whose growth strategy runs through India, Latin America or comparable regions, Ezugi through SoftVault is close to essential: the pioneer of localised live casino, delivered with the operational simplicity of a single vendor relationship.
Ezugi is the reference point for localised live casino in emerging markets, and SoftVault makes that franchise available without any onboarding effort:
Adding Ezugi through SoftVault requires nothing bespoke. The studio's live tables — its localised hits and its classic core alike — are already integrated into SoftVault's aggregation layer, so an operator connects once to the platform and inherits the full Ezugi catalogue as part of that single integration, rather than commissioning a separate provider build.
Because Ezugi is part of the standard content shelf, it is included in the 14-day launch. Table availability, HTML5 multi-platform delivery, wallet and session handling, and reporting are all provisioned centrally, so an operator can be live with a credible India and emerging-market live offering on the same timeline as the rest of their content — with no separate certification cycle to wait on.
Everything then consolidates operationally. Ezugi activity feeds the same single GGR statement as every other provider, settlement and reconciliation stay unified, and the crypto-ready payment layer applies to Ezugi tables automatically. Operators get the pioneer of localised live casino with the operational profile of a single vendor relationship.
Ezugi pioneered localised live casino, and it is best known for emerging-market games like Andar Bahar, Teen Patti and Bet on Numbers, plus its signature Ultimate Roulette — making it the reference studio for India and similar markets.
Yes. Ezugi is part of the Evolution group but operates under its own brand with its own emerging-market focus and product direction, combining specialist agility with tier-one backing.
No. The full Ezugi catalogue is available through SoftVault's single aggregation integration, with no separate commercial or technical relationship required.
Ezugi is included in SoftVault's standard 14-day launch. As part of the aggregated content shelf, there is no additional integration or certification wait.
Yes. Ezugi is licensed by the Malta Gaming Authority and Curacao eGaming, with games independently tested by laboratories including iTech Labs and BMM.
Yes. SoftVault is crypto-ready, so Ezugi's live tables reach digital-asset players with no extra integration — particularly useful in emerging markets — and all activity settles into one consolidated GGR statement.