.svg)
SimplePlay is an Asia-focused games studio built around two pillars that resonate strongly across Southeast-Asian markets: feature-packed video slots and multiplayer arcade fishing games. Launched in 2019 by veteran gaming professionals and associated with the SA Gaming group, the studio deliberately keeps its catalogue tight and localised rather than chasing volume, with every title deployed in HTML5 for desktop, mobile web and dedicated iOS and Android apps.
For a SoftVault operator, SimplePlay is a route to authentic Asian-market content without sourcing it directly. The slots lean into oriental mythology, prosperity and fortune themes that Chinese, Thai, Vietnamese, Japanese, Korean and Indonesian players recognise, while the fishing games add a shoot-to-win arcade format that behaves more like a console game than a reel spinner - a category most Western studios simply do not build.
SimplePlay describes itself as a pro-Asian provider, and the catalogue reflects that: prosperity cats, dragons, phoenixes, Thai and Chinese folklore, and high-energy fishing arenas sit alongside a smaller set of table games such as baccarat. The studio positions itself on polish and localisation rather than sheer output.
The slot library uses familiar five-reel structures dressed with wilds, scatters, free spins and multipliers, but the presentation is tuned for Asian tastes - bright, celebratory artwork and culturally specific themes. Flagship reel titles include Golden Legacy, Candy Witch, Mother of Dragons, Guardian of Flame and Fortune Cat.
SimplePlay's fishing games are a genuine differentiator. Titles such as Fishermen Gold and Lustrous Ocean put up to several players in a shared arena where they shoot at fish and bosses for cash payouts, blending skill-based aiming with wager mechanics. These games are certified by BMM Testlabs and are hugely popular in Asian markets where the format is a mainstream alternative to slots.
Content is available in around eight languages spanning English, Simplified and Traditional Chinese, Thai, Vietnamese, Japanese, Korean, Indonesian and Portuguese, and the e-game lobby adds player-friendly touches such as favourites, game rankings, screen rotation and split-mode play.
SimplePlay suits operators who want to attract and retain Asian and Southeast-Asian players with content those audiences actively seek out:
SimplePlay's slots and fishing games are available through SoftVault's single aggregation layer. There is no separate contract or technical integration with SimplePlay to negotiate - the studio is delivered as part of the upstream catalogue SoftVault already carries.
Once your platform is live, SimplePlay's titles appear in the SoftVault back office ready to switch on, and new SimplePlay releases are added automatically as the studio ships them. Revenue-share billing is consolidated into your normal SoftVault GGR statement, with no separate invoicing from the provider.
Enabling SimplePlay on an existing SoftVault platform takes days; for new operators it is included as part of the standard 14-day launch. Where SimplePlay exposes promotional mechanics such as free rounds or tournament-style fishing events, these are surfaced through the standard SoftVault admin.
No. SimplePlay builds video slots and multiplayer arcade fishing games, plus a smaller set of table games such as baccarat. The fishing games are a core part of its appeal in Asian markets.
On the slots side, Golden Legacy, Candy Witch, Mother of Dragons and Fortune Cat are recurring favourites, while Fishermen Gold and Lustrous Ocean lead the fishing category.
SimplePlay's games are tested and certified for fair play, and its fishing titles are certified by BMM Testlabs. As with all SoftVault content, availability is governed by each operator's own licence and market rules.
On an existing SoftVault platform it is a matter of days to switch on. For new operators, SimplePlay is enabled as part of the standard 14-day launch.
Yes. SimplePlay content can be offered on crypto-accepting casinos via SoftVault, subject to each market's regulatory rules.
Yes. They are skill-and-wager arcade games where players shoot at fish and bosses in a shared arena for payouts - a format that plays more like a video game than a reel-spin slot and appeals strongly to Asian audiences.
