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Lady Luck Games is a Stockholm-based slots studio that prizes original design over formula. Its video slots lean on story-driven themes, distinctive art and unconventional mechanics, and the studio has landed recognisable licensed IP — most notably a Popeye slot — to sit alongside its own worlds like Spinjoy Society and Valhöll.
For a SoftVault operator, Lady Luck brings the credibility of a publicly listed developer together with a genuinely characterful catalogue. It is a strong pick when you want Nordic-quality slots that feel different from the mass market, backed by the transparency and certification standards that come with being a listed company.
Founded in 2019 by Mads Jørgensen and Vadim Fedorov, Lady Luck Games is headquartered in Stockholm with additional teams in Denmark and Latvia. Its parent, LL Lucky Games AB (later rebranded Embark Group AB), listed on Nasdaq First North Growth Market in 2021 — an unusual level of transparency for a boutique studio.
The studio's signature is originality: rich narratives, strong characters and mechanics built around each theme rather than reused templates. Flagship titles include the licensed Popeye, Spinjoy Society Megaways, Transylvanian Gold, Valhöll and Lady Luck Gold Quest.
Lady Luck expanded quickly, acquiring Danish casual-games studio Spigo in 2021 — adding a suite of casual titles — and UK studio ReelNG in 2022 to deepen its portfolio and technical capability. It also operates aggregation and distribution services beyond its own games.
The studio holds a Megaways licence from Big Time Gaming and is certified for regulated markets, including approval as a supplier by Sweden's Spelinspektionen and licensing under the MGA and UK Gambling Commission, with distribution reaching markets such as Latin America.
Lady Luck Games appeals to operators who want distinctive slots from a dependable, listed studio:
Lady Luck Games' catalogue is available through SoftVault's single aggregation layer, so there is no separate contract or technical integration with the studio required. The slots and casual games are carried via SoftVault's upstream connection and appear in your back office ready to switch on.
Once your platform is live, enabling Lady Luck Games on an existing SoftVault deployment takes days; for new operators it is included in the standard 14-day launch. New releases are added automatically as the studio ships them.
Revenue-share billing runs through your normal SoftVault GGR statement — no separate invoicing from the provider — and any promotional tools such as tournaments or free rounds are exposed through the standard SoftVault admin.
Slots are the core, but the studio also offers casual games (following its acquisition of Spigo) and operates aggregation and distribution services. Its best-known output is design-led video slots.
Popeye, Spinjoy Society Megaways, Transylvanian Gold, Valhöll and Lady Luck Gold Quest are among its standout releases.
Yes. Its parent — LL Lucky Games AB, later rebranded Embark Group AB — is listed on Nasdaq First North Growth Market in Stockholm, which brings audited, public reporting.
Yes. The studio is certified for regulated markets, holds MGA and UK Gambling Commission licensing and is an approved supplier under Sweden's Spelinspektionen, with RNG-tested games.
On an existing SoftVault platform, days. For new operators it is included within the standard 14-day launch, with no separate provider integration to manage.
Yes, via SoftVault, subject to each market's regulatory rules. The games are delivered through the same aggregation layer regardless of payment model.
